5 Top Tips for Email Marketing – It’s All About Timing

Top 5 tips for getting your email timing just right:

#1 –  Trying to reach business owners?  best time to email is Saturday

#2 – Your audience is larger, including employees?  try Thursdays

#3 – Average consumers?  Fridays are the best

#4 – What about timing?  try midnight (your email will be first opened at the start of the day) or 10 am (after the morning rush is over) to get the highest open and click rates

#5 – You want a response?  Try 6 am or 8 pm

This infographic below is excellent!  Click here to see the entire story in ENTREPRENEUR:  https://www.entrepreneur.com/article/294536

What’s Hotter Than Red-Hot? White is Hot-Hot!

THE FASTEST WAY TO BREAK THROUGH THE CLUTTER … IS TO ELIMINATE THE CLUTTER.

Let me show you in 5 visuals just how your marketing can be hot-hot too.

White hot Miami Heat
#1 – use less color – This image is the Miami Heat – note the players and the spectators are all supporting their “white hot” message.

#2 – Use less words – Say more with less like this Facebook post from Oreo cookies on an anniversary of September 11th.oreo never forget

WHITE people as canvases#3 – say it all by letting your guests be the canvases of your message. They wear white, you project your message on them.

#4 – be cool – take one thing and be unique – and memorable (note the upside down lilies) From The Screen Actors Guild Awards gala.White hang flowers up side down

#5 – end the day with pure, white bliss. This image from the Westin Hotel’s Heavenly Bed collection shows an all-white room.

Inviting isn’t it? bed Heavenly

Reach Out and Touch Your Customers – Easy Marketing Tips #4, #5 and #6

In March 2012 I started a series of Easy Marketing Tips to Quick Start Your Business, here are tips #4, #5 and #6.

Marketing Tip #4 – Likability translates to the Bottom Line – TouchPoints How many chances a day do you and your team have to make an impression? Zillions. Think about how many people had a chance to impress you just last week, did they? My guess is that they were “fine” but didn’t translate their chance to wow you when they could. The teller at the bank window who barely acknowledges you, the cashier at the grocery store who focuses more on your vegetables than the person standing in front of her, the dry cleaner who takes your clothes and gives you a ticket, but no nice comment.

How easy would it have been to make you feel special? Are you making your customers feel special?

Touchpoints are those opportunities to reach out and make someone like you just a little bit more. If you had a banker, grocer or dry cleaner who really made you feel important you would think twice about changing service providers and you would surely recommend them to others. Think of the touch points you have every day – and use your Get Business Card (Tip #1 in prior blog) to start the conversation that will connect you to your next new business lead.

Marketing Tip #5 – A Personal Letter When was the last time you sent a personal letter thanking your customers? (and the last holiday card doesn’t count). Think about an individual letter to each prospect that says very sincerely how much their business means to you, or meant to you in the previous year. You might go on to say that you hope they recommend your company and if they need any further work, you have them on the priority list for scheduling and fees. If you want to include or reiterate the services you offer be sure to do so and include at least one business card, a magnet or other promotional items that will be kept. And to be sure they know this really is personal, sign it with a colored pen so it looks original.

Marketing Tip #6 – Grassroots and Neighborhood Marketing Do you know what your office neighbors sell? Do they know what you do? How about a knock on doors, introduce yourself schedule to not only tell your neighbors who you are and what you do, but for you to gather their business cards for your VIP list.

Next time you are at a professional meeting, or PTA or your homeowners association be sure to sit next to someone you’ve never met before and share with them what you do. Be sure to ask them the same and exchange cards.

The best business will come from people who you have connections with.