Have You Decorated … your social media channels?

10 Creative Marketing Ideas for the Holiday Season

Yes it is the holiday season, and nothing matters more the other times of year than our social media efforts, so include them in the holiday spirit too! #BennettHolidayMarketing  #HappyHolidays2018

As a long time PR professional, I am always looking for really great ideas, that are business-like yet have impact. 

Thanks to Wix (where I host the wwww.BennettandCo.com website), here is a list of 10 great and creative marketing ideas, and examples of how they were implemented for the Wix brand:

Months ahead of the holiday season, retail stores start decorating shelves with tinsel, candles and festive lights. It seems that every year, the holiday prep starts earlier and earlier. Call shop owners overeager, but planning ahead actually has its perks. This is especially the case when it comes to marketing. Planning for these predetermined dates can prevent your business from getting hit with unexpected snowballs – like last minute promotional campaigns, holiday re-designs, and battles with creative blocks.

As a small business owner, it’s worth taking a lesson or two from these retail giants. Although you’re going to need to put in some work, we promise that it will be nothing short of fun. That’s because we’ve included inspiration for holiday content for your website, decked-out social pages, creative newsletters and much more to dress up your business in festive and seasonal attire. And after you’ve implemented these holiday marketing strategies, your business will be just as jolly as a proudly-standing snowman (carrot nose and scarf included). So without further ado, here are 10 effective and fun marketing ideas you can implement on your site for the holiday season:

01. Decorate your social media channels

Just like putting up lights in your front yard or garnishing your front door, the point of decorating your social channels is to signal that your small business is well aware the holidays are in full swing. So, how will you begin? Pull out your digital arts and craft supplies and start creating some holiday content. For social media, upload a new cover photo that features a design of a simple festive image, a holiday wish written over a patterned background, or a promotion of a holiday sale. If you want to create your own designs, you can use a graphic design tool, like Canva, which allows you to choose your social media image size, then easily layer that base with customised photos, shapes, and text. Once you save your design, you can simply upload it to the corresponding social channel.

You can also use your FacebookInstagram, and Twitter profiles to post some holiday cheer. To create social posts, one effortless tool is Wix Social Posts because it enables you to simply pick a pre-sized, flawless design, then drag and drop your text, and add stickers (graphics) and images for a personalized look that speaks to your brand identity. Then, save and upload your design onto the social channels of your choice – or even onto your website. The type of content you can share is anything from upcoming events to promotions for the holiday season, such as contests, themed sales, and blog posts full of holiday inspiration. And don’t worry, we’ll cover all of these points and more in the tips to come. Just focus on filling your pages with joy and spirit for now.

holiday marketing ideas for social posts

02. Create a themed version of your logo

A logo certainly holds the core position of your business and branding efforts. It also represents your business’ personality – like Google’s playful color palette, for example (learn why they chose a green ‘L’ with this cool article about the stories behind famous logos). As an ambassador of your personality, it only makes sense that your logo reflect that your business is also celebrating it up during this holiday season. This holiday version can be as simple as replacing the dot on an ‘i or the letter ‘o’ with hanging lights or candles. Even if these letters don’t apply to you, you can incorporate a tinsel or glittery border into any design. Get as creative as you wish here.

If you don’t have a logo, not to worry we’ve got a solution. You can always turn to a trusted logo creation platform that can create a professional logo for you in seconds: Wix Logo Maker. All you need to do is simply answer a few questions about your company, industry, and style preferences. Then, watch the artificial intelligence technology work its magic and generate numerous logo options faster than you can wrap a present. And the best part is that they’re all completely customizable, which will allow you to make it as cheerful as you wish.

Creating a themed logo is a holiday marketing idea

03. Invent a festive hashtag

One proven way to get people talking about your brand is by creating a unique hashtag. In short, a hashtagis the combination of a ‘#’ symbol followed by a keyword or phrase that allows the accompanying post to become searchable. There are millions of popular hashtags that can certainly help with post engagement, particularly on Instagram and Twitter. However, a self-created seasonal hashtag or one related to a specific holiday date will stimulate a potentially viral campaign.

But first, let’s take a step back and discuss the phrase ‘user-generated content (UGC).’ This is the concept where everyday users create content for your business and share them online – essentially advertising your brand for you. Typically, these online posts are accompanied by hashtags, which funnel all of the UGC content to one central location. So, let’s make up an ultra specific campaign idea. For example, say you have a business, Ruth’s Vintage Apparel, and you want to host a costume contest. There are two requirements: participants must wear a clothing item from your online shop, and they must post about it using the hashtag #RuthsCostumeContest. This will generate hype around your brand because consumers will be enthusiastic to participate and check out the competition (hence, they will browse more of your posts for items from your store via the hashtag). It will also benefit your business by expanding your promotion reach much more than physically possible to do on your own.

04. Hold a competition

Anything from an ugly sweater contest, to a race to sign up for a free scented candle, will generate buzz around your business. It’s similar to the previously mentioned concept of creating a hashtag. User-generated content is certainly relevant here, as well, in order to spread the word about your company. Yet, the main difference between a hashtag and this strategy is that a contest needs to be incentivising. Whether you’re giving away a product, gift card, or featuring a customer on your website, you need to offer something in return to the chosen winner of your contest.

While the options of the type of contest you hold are endless, there are a couple of basic competition guidelines you should consider:

  • Set a clear goal: All that you do regarding your marketing strategy should have one clear goal in mind. Is it to get more followers on your Instagram account and Facebook page? Or is it to promote your newest holiday product? You’re going to want to come up with a game plan of how you can reach that goal. This includes everything from choosing the platform to researching the guidelines of hosting a contest there.
  • Entice your audience with a prize: Let’s face it. This is the entire reason consumers will be interested in playing. Whether it’s a gift card to your online store or a holiday gift (really, everyone loves scented candles), keep it relevant and in the spirit of your chosen festivity.
  • Include all of the rules: For legal purposes and overall transparency, this step cannot be neglected. Think about all the possible factors that go into your contest and write them down somewhere. It can certainly take up a lot of room on your social feed, so it might be worthwhile to make and link a PDF at the bottom of your contest post, include it as a section of your website or even create a one page website dedicated to the competition.
  • Promote your competition: Some promotional efforts are free (like email marketing), and others might cost you a bit of money (like Facebook advertising). Decide on your budget, content, and design. Then, throw your flyers into the wind.
  • Post about your winner: The final place you can truly make sure your first goal is met is by sharing the results. It’s the last opportunity you have to generate more content from your activity. So, make sure to create exciting content centered around your winner and company, and share it all around – your website, your blog, a newsletter, your social media, and more. Just don’t forget to get the winner’s permission first.

https://www.facebook.com/plugins/video.php?href=https%3A%2F%2Fwww.facebook.com%2Fwix%2Fvideos%2F10155805870270429%2F&show_text=0&width=560

05. Send a holiday shoutout

The most effective form of marketing proven again and again is email marketing. In fact, over 80% of retail professionals claim that email marketing drives customer acquisition and retention more than any other form of digital marketing – and yes, that number even takes social media into account. And the last, most important reason, is that it’s free or extremely cheap to send effective newsletters.

Have we convinced you to implement this holiday marketing idea yet? If so, send out a beautiful, easy-to-design and fully customisable email from your business’s own custom email address in order to make sure that your business looks as professional as possible to consumers this holiday season. If you’re a Wix user, you can easily send out a newsletter right from your account thanks to the all-in-one email solution, Wix ShoutOut. This tool allows you to customise your templates, sync your contacts, send out newsletters, then go back and track your stats to learn more about your community and how you can improve based on feedback and statistics.

When you prepare your email, include everything from the subject lineCTAs, and content, to themed images. (Here are some email marketing tips to get you started.) While crafting your email plan, make sure to think creatively, as you certainly won’t be the only business sending out a holiday email this year. You’re going to have to put in some work to stand out. Here are some creative examples for your inspiration:

  • Launch a countdown leading up to a specific holiday date: For example, you can list X number of products (with links to your online store) in descending order to entice readers to scroll through the whole email.
  • Animate with videos and GIFs: These are two engaging forms of content that will get visitors interested in your email.
  • Send a holiday gift: Anything from a voucher for an actual product to something much simpler, like a coupon or printable greeting card that they can share with their loved ones.
  • Announce a sales campaign: Sales are as inescapable as cut-out cookies during the holiday season. This is why you should considering creating a sales campaign for your eCommerce website.
  • Give out warm holiday wishes: Create a digital greeting card with a festive photo of you or your team – including your pets if you have any (because really that’s what people care about the most).

Wix Shoutout Email holiday marketing ideas

06. Highlight a sale on your website with a Lightbox

No, we aren’t talking about the box of string lights you stored away from last year, although we are sure that you can find something festive to do with those, too. Digitally speaking, a lightbox is an interactive message that appears on your website immediately upon a visitor’s arrival and then prompts them to take a specific action. So, if you’re hosting a sale, this is the perfect way to ensure that you’ve grabbed your audience’s attention. When you create a Lightbox for your Wix website, you can customize everything, including content, colors, fonts, layout and background images. This way, you can create a specific design to suit the holiday theme that you want to target. In addition, it’s possible to personalize the call-to-action (CTA) for your lightbox, such as a signup form to receive your sale discount or a link to your store’s sale page.

07. Write a festive blog post

Hmm… We wonder where we got this idea from? You can certainly take this article as an example for a holiday marketing blog post idea. Furthermore, not only is blogging a great practice to increase your SEO efforts, it’s also something that your customers will appreciate. If you don’t have a blog already, creating one is easy with this step-by-step blog guide. Here you can highlight anything holiday related at your company: a sale, a holiday gift or recipe guide, or a countdown of something. Then, once you’ve completed it, make sure to share your posts on your social media channels and marketing emails.

08. Wrap up your year with content

We can all learn from Spotify’s Wrapped Campaign. The music streaming platform used an algorithm to compile playlists for the top songs and artists of the past 12 months in order to ‘wrap up’ their year. You can use this awesome marketing campaign as inspiration for your business, whether it’s a list of best-selling products, the top social media posts, or other successful stats like new email subscribers and followers on Instagram. You can proudly display those results in any form you choose: an infographic, a blog post, Instagram Story, video, or Facebook post. This is one piece of content that can be promoted everywhere. It’s your time to flaunt the outcomes of your hard work and celebrate what your company has done this year.

09. Shoot a themed video

Consumers are 85% more likely to buy a product after watching a video about it. This and many other video marketing statistics explain why video content is the way of the future. If you’re scrambling to find a topic or theme to create a video about, then the holidays is the perfect excuse. Some ideas include describing a product, giving a behind-the-scenes look at your business, or ‘writing’ a blog post in video form. Just remember to make it festive 🙂

Based on the latest social media trends, it’s apparent that short videos are much more effective than their long-form counterparts. So, don’t stress about creating one longer than a minute, or even 10 seconds for that matter. You can turn to one of the many different video creation platforms to start building your mini film, like Magisto and iMovie. Once you complete your creation, save it, then share it on YouTube, Facebook, and your website. With Wix Video, you can effortlessly upload videos from YouTube or Facebook to your site, showcase them in stunning layouts, and then track their success through detailed stats.

10. Create a holiday Pinterest board

Pinterest and holiday inspiration go together like hot chocolate and marshmallows. That’s why the holiday season is one reason to create an account on the platform and start using it for the excellent benefits it provides, like growing a community, increasing brand awareness, and driving traffic to your website. Pinterest is a visual discovery tool that allows you to find and share ideas for projects. Here, users can follow accounts, brands, businesses, and boards.

Pinterest Boards are the backbone of the platform, and each one represents a different category. You can create as many as you like on any topics you like. That’s why filling a holiday-themed board is an excellent way to bring in the festivities. Use this as a chance to share anything related to your company in holiday version, from recipes to beauty products, gift guides, infographics, design inspiration, and so much more. New to Pinterest? This guide explains everything you need to know about using Pinterest for your business.

Ready to hang some lights and sprinkle fake snow all over the Internet? Create a stunning website with Wix today!

 

Jennifer Kaplan
By Jennifer Kaplan
Community Writer, Wix About the Wix Blog

Writing Is The Unicorn Skill – Uh-Huh We Knew It All Along

  • Note from Laura:  We’ve always known; writing is a master skill and much needed.  The ability to communicate, story tell, sell, divulge and engage are the ingredients of public relations, marketing, advertising and sales – not to mention management.                                                                                                              
  • When I saw this 3 MINUTE READ – from Co.Design – I knew I had to share.  We have THE UNICORN SKILL – add that to your resume and be so proud!

Forget Coding: Writing Is Design’s “Unicorn Skill”

In a new report, John Maeda explains why writing is a must-have skill for designers.

Forget Coding: Writing Is Design’s “Unicorn Skill”
[PHOTO: HERO IMAGES/GETTY IMAGES]

These days many designers can code–an increasingly important skill for landing a job. But few are just as fluent in their own language as they are in Javascript. That presents a serious problem in terms of design. Users still depend on copy to interact with apps and other products. If designers don’t know how to write well, the final product–be it a physical or digital one–can suffer as a result.

In his “2017 Design in Tech Report,” John Maeda writes that “code is not the only unicorn skill.” According to Maeda, who is the head of computational design and inclusion at Automattic and former VP of design at VC firm Kleiner Perkins, words can be just as powerful as the graphics in which designers normally traffic. “A lot of times designers don’t know that words are important,” he said while presenting the report at SXSW this weekend. “I know a few designers like that–do you know these designers out there? You do know them, right?”

 Design is changing fast, and design schools risk producing students without fundamental skills needed in the industry today. Writing is one of them. After all, content is still king.

By pointing to writing as the next most important skill for designers, the report suggests a corrective to an overreliance on the interface–to the extent that writing itself has been left behind as a design skill. “A core skill of the interaction designer is imagining users (characters), motivations, actions, reactions, obstacles, successes, and a complete set of ‘what if’ scenarios,” writes designer Susan Stuart, in a blog post highlighted in the report. “These are the skills of a writer — all kinds of writers, but particularly fiction, screenwriting, and technical writing.”

Learning how to write isn’t just an important skill for the future: It’s applicable right now. Trends in digital design emphasize clean lines and few words–giving language itself more weight. “Art direction and copywriting are as fundamental to the user experience as the UI,” as Paul Woods, COO of the digital design firm Edenspiekermann,wrote here on Co.Design. “Sure, you can have a beautiful UI/frame, but once you have that (we all know a great UI is an invisible UI), all the viewer cares about is what’s inside: the artwork, the story.”

[PHOTO: ILYA PAVLOV VIA UNSPLASH]

It’s not just that designers should treat their copywriters better, as Maeda mentioned at his Design in Tech SXSW talk. As chatbots and conversational interfaces become more popular, writing becomes the vehicle for experience design–so much so that writers are being integrated into those design teams. Companies are already starting to use AI to customize language for users on a mass scale. This writing-based design could transform the very nature of UX.

“We talk about the power of words—both content and style—all the time,” writes R/GA brand designer Jennifer Vano in blog post featured in the “Design in Tech” report. “When it comes to friendships, romance, work dynamics, and, dare we even mention it—though nothing is more telling, more relevant—politics, words have the power to change our opinions, incite action, divide or unify us, move us. Words can shape reality.”

As a well-known voice in the design world, Maeda’s report will help cast light on the issue–but design schools also have a role to play, as well. The report details how design education is falling short in other areas, as well. For instance, the top three skills needed by designers in practice–data, business, and leadership skills–are not available to them in most basic coursework.

Social Media is an every day task – here is the ultimate social media checklist

Feeling swamped by the endless ‘things-to-do’ for social media?  Think of it this way… the more you do the better you do… the bigger and better the results.  So start with a little organization and things will be smoother.

TIP:  Saturday is one of the best days for getting your posts read, don’t limit them to weekdays only.

See the terrific chart on this blog?  It’s from Social Media Today, one of my go-to sites for smart advice.  Print it out and use it for a week and see the difference.

Now you can go beyond this and think bigger and better.  Like what?  Consider these additional bits of guidance:

Your starting place – do a quick communications audit.  Are your colors right?  Do your key words line up on all platforms?  Establish a benchmark number of how much engagement you are really getting… and then beat it, and elevate it and be proud of the difference this is making in sales.

Exhale, remember success of any kind does not follow a straight line, and enjoy the process.

40% of US Consumers Began Holiday Planning and Shopping YESTERDAY! And… a terrific infographic

The Importance of Holiday Marketing in October – Less Cost +More Results

According to recently published research from Adroll, marketers should definitely consider launching their holiday campaigns in October (or mid-August for PR) in order to maximize performance and response.

Instagram Connects You With Your Younger (and Future) Customer

Instagram for Business: Everything You Need to Know

Instagram is a mobile photo-sharing app and social network. It was created in 2010, and in 2012, Facebook purchased it for $1 billion. According to Instagram, more than 500 million people use it daily, and it has more than 800 million monthly active users.

Instagram is photo- and video-centric. Users can edit and post images and short videos, record Instagram stories, and go live with video. Before using Instagram for your business, here is what you should know.

Although it can be viewed on a desktop, Instagram is primarily a mobile app, so you need to download it before you can sign up for an account. Instagram is free in both the Apple App Store and the Google Play store.

To sign up, you can either connect your Instagram account to Facebook or enter your email.

You will want to convert your brand’s Instagram profile to a business account to receive access to analytics and insights. To do this, you’ll need to connect the account with your business’s Facebook page by following the in-app prompts from the Switch to Business Profile option under Settings.

Once your Instagram account is created, you can go to the Profile tab and tap the Edit Your Profile button to change your name, username and profile picture, or to add a website and a short biography. To change the app’s settings, tap the gear button on the top right corner.

When you open the app, you’ll be taken to the home page. Here, you’ll see an endless stream of posts from the users you follow, sponsored posts based on your interests and your own posts, if you’ve added any.

  • Home button: This takes you to your home page or your feed.
  • Search tab: This tab helps you find interesting content and users to follow. Using the search bar, you can look for certain content, users or hashtags. If you don’t tap a category (People, Tags or Places), the app defaults to Top, which shows the most popular results for that search term. You will also see a horizontally scrolling row of photos called Trending Tags and, below that, a feed of popular posts, called Explore Posts. These features are great ways to find other people and brands whose interests align with yours, and following users with similar content may even earn you some followers.
  • Add button: With this button, you can add a new photo from your gallery, take a photo or shoot a short video.
  • Heart button: On the activity page (heart tab), you’ll see two tabs at the top of the page: Following and You. The You tab is the default; this is where you can see recent notifications showing who has followed you or liked your photos, comments other users have left on your photos or mentioned you in, and posts you’ve been tagged in. When you switch to the Following tab, you’ll see recent activity from the users you’re following – other photos they’ve liked or commented on and users they’ve followed.
  • Profile: Your Profile tab is where you can see all your posts and story highlights, edit your profile and update your settings.
  • Geotagging: Instagram allows you to add your location to your photos when you post them. Adding your location to photos displays that location above your photo in each post that has been geotagged. You can toggle your location on and off before posting an image.

To post a new photo, tap the add (camera) button on the bottom of your screen. This will open your phone’s camera, and you can either take a new photo or record a short video, or select one from your camera roll.

Upon clicking Next, you’ll be taken to a screen with multiple options, including Instagram’s filters and an Edit button, which allows you to adjust the photo by changing the brightness, contrast, structure, warmth, saturation, color, fade, highlights and shadows. You can also add a vignette or tilt-shift the picture.

Once you’ve edited the photo to your liking, click Next. Then you can write a caption to describe the picture, add a location to geotag it, tag people and share it on other social media platforms. You also have the option to turn off comments, found at the bottom of the Advanced Settings page.

Before posting public photos, business owners should consider adding hashtags to their picture for optimal exposure. If you want to change or add something after you’ve published a post, tap the ellipses (…) button on that post and select Edit to update the caption or add a location or tags. You can also share the post on other social networks or delete the post if you’re unhappy with it.

Now that you know how to create a profile and post photos, here are the different ways you can use Instagram to promote your business.

Instagram Stories are photos and videos that disappear after 24 hours. At the top of the home page is a horizontal bar featuring photos of the people you follow and one for yourself. When you select the photo of yourself, it opens another screen with eight options to add to your story.

  • Normal: With the normal option, you can take a regular, still photo.
  • Live: This is for live videos.
  • Type: Type is the only option that doesn’t require a photo or video. Instead, you can choose from different background colors and fonts and type whatever is on your mind.
  • Boomerang: This option creates a GIF.
  • Superzoom: Superzoom allows you to zoom in during a video with dramatic sound effects.
  • Rewind: Rewind lets you post a video to your story that’s in reverse.
  • Hands-free: Records a video without requiring you to hold down the record button.
  • Stop motion: With this feature, you can take a long series of photos and Instagram turns the photos into a GIF.

With all options, you can draw, type and place stickers and polls on photos and videos. These features are very similar to those on Snapchat, so if you’re familiar with that platform, it should make it much easier to navigate. Instagram stories are a great way to promote a new product, give a behind-the-scenes look at your business or show a new blog post.

With Stories Highlights, you can group stories together into highlights and feature the groups on your profile below your bio. Highlights stay on your profile until you remove them. To edit or remove a highlight, just tap and hold it. Instagram also automatically saves your stories when they expire and keeps them in the Stories Archive, which is accessible on your profile.

In addition to Instagram Stories, users can take and stream live video that disappears – sort of like a combination between Facebook Live and Snapchat. You can give customers a live look behind the scenes of interesting aspects of your business, show products or answer live questions through the comments.

Once the video ends, it lives on your Instagram stories where it stays for 24 hours. If you want video that remains on your Instagram feed, you can upload video you’ve taken or shoot video directly through the app to post. If you choose to shoot or upload video, you can still add filters and change the cover. You also have the option of including sound.

There are many ways to interact with other users on Instagram. For instance, you can tag other users in your photos or privately message people.

  • Liking: Liking is a simple way to connect with other users. To like a photo, either double-tap the image or tap the heart button under the post.
  • Commenting: Next to the Like button is a Comment button – just tap it, and the app will take you to the Comments page for that photo with a text box where you can enter what you want to say and hit Post when it’s complete.
  • Mentioning: As on Twitter, you can use the @ symbol to tag other users in your Instagram comments or post captions.
  • Tagging: Instagram allows you to add tags before you post an image or video. To do so, tap the Tag People option before sharing your photo, and then tap where in the photo you’d like to add a tag. The app then prompts you to type in the person’s name to search for his or her account. Once you’ve tagged other users in your photo and shared the image, other users can tap on the photo to see the people who are tagged.
  • Direct messaging: To access Instagram Direct, go to the home page and tap the button in the top right corner. Here, you can send private instant messages, photos and videos to other users. To send a new direct message (DM), tap the + button in the top right corner, and select Send Photo or Video, or Send Message. Once you’ve sent the message, you and the recipients can message back and forth. Users who are not already following you will be asked whether they want to allow you to send them photos and videos before they can view your direct message

Using hashtags is a great way to help other users find your content on Instagram. Hashtags can include letters and numbers, but they can’t contain any non-numerical characters. For example, #DaveAndBusters works as a hashtag, but #Dave&Busters does not.

Because users can both search for hashtags and click on hashtags they see in posts in the app, using relevant hashtags can be a highly effective tool for getting noticed. However, make sure you’re using the right hashtags for your brand and don’t go overboard.

Hashtags such as #nofilter (a photo that hasn’t been heavily edited with filters), #selfie (a picture of yourself) and #tbt or #throwbackthursday (old photos) are all incredibly popular on Instagram, but they may not work for you or your brand. It’s a good idea to look at other established brands or even personal users and bloggers in your industry for examples of what to do when it comes to hashtags.

Instagram allows a maximum of 30 hashtags in a post or comment, but using that many would be excessive. The fewer hashtags you can use to get quality responses, the better. Using a lot of popular hashtags might earn you a lot of likes from other users, but it probably won’t increase your following all that much, and the interactions you get will likely not be from people who are interested in your brand but rather those who just saw and liked your image.

Once you understand hashtags, you can branch out and experiment to find which ones work best for your brand. It’s also smart to create a custom hashtag for your business or even an event you’re hosting. This way customers can use hashtags, and it’ll be easy to find their posts as well.

Like other social channels, businesses have the option to advertise on Instagram. There are three formats for advertising:

  • Photo Ads: These look like regular photo posts, but they have a Sponsored label above the photo. They also have a Learn More button in the bottom-right corner, under the photo.
  • Video Ads: Like the photo ads, these look like regular video posts, but with a Sponsored label on top.
  • Carousel Ads: These ads look identical to photo ads but feature multiple photos that users can swipe through.

All three ad formats appear in users’ home feeds. These ads support four objectives: video views, click-throughs to your website, mobile-app installations and mass awareness.

For more information about advertising on Instagram, go here.

Not sure how you can use Instagram for your business? Try some of these cool strategies:

Show off your products or services. Take pictures of cool new products as you get them in, or share pictures of your most popular products. Or, if you run a service business, like a hair salon or a restaurant, take the time to take photos of your work.

Go behind the scenes. Take pictures and videos to show how your products or goods are made, especially if the process is unique or interesting, or something customers ask about often. This not only provides interesting content for your Instagram account, but it shows your customers and followers exactly what goes on in the background.

Include your employees. Make your brand’s Instagram page more personal by including your employees in your posts. Share pictures of your team members hard at work or having fun at company outings.

Ask your customers to show off their photos. Put your Instagram handle and custom hashtags on your products or promotional materials to encourage customers to tag you when they share photos of your product, service or work. This way, other users who want to know where it came from can find you easily. Just make sure you’re checking them out, liking them and commenting on them.

Post exclusive deals on your Instagram. Give back to your Instagram followers by offering them discounts for following you. Share an image with instructions on how to use the deal. For example, you can create a coupon code users input when purchasing something on your website. Another option is you can ask users (when they’re paying for a product or service in-person) to show that they follow you. This will make your followers feel special, and it’s likely to get them telling their friends about your business, too.

To get the most out of your Instagram account, keep these tips in mind:

Links don’t work in Instagram captions. The only place you can share a working link that actually takes users to a website is in your profile. Links don’t work in captions or photo comments, so if you’re trying to direct people to a specific web page, you can change the default link in your bio to that particular page and note in the caption that the link is on your profile.

Make sure your posts relate to your brand. It can be tempting to share photos of food, fashion and animals because they’re so popular on the platform, but if your business has nothing to do with those things, this could make your social marketing look disjointed and confuse your followers. However, if you can find a way to incorporate pictures like these while still making them relevant to your business, it could make your social marketing strategy more successful.

Run giveaways and promotions. Post an image advertising your giveaway, sale or contest, and ask users to repost that image with a specific, custom hashtag to enter. You can then search that hashtag to see who has reposted it and pick a winner. Promotions like this allow your customers and followers to market your brand for you by talking about your promotion on their personal pages, and it drives more people to visit your profile.

Respond to other users’ comments. When people comment on your photos, reply to them. Interacting with customers and followers shows that you are paying attention and that you care about whether they see your photos and what they say. They’ll be more likely to continue following you and interacting with your pictures if they feel like they matter.

Embed Instagram posts on your website. From the desktop version of Instagram, you can get an embed code to add specific images and videos to your company’s website. This can show visitors that you’re active on Instagram and help you gain more followers. Just select the photo you want to embed, click the ellipses button in the bottom right corner and select Embed. This pulls up a box with the embed code and gives you the option of whether you want to display the caption. From there, copy and paste the code where you want it to go on your website.

Use Instagram influencers to promote your business. Influencers are people who have a large following on Instagram. You can pay influencers to market your products to their followers in a natural way. These sponsored posts typically are subtle and don’t look like an ad. This is helpful because people typically hate advertisements.

The War For Talent Hinges on the Workplace Experience

The United States is a nation built on hard work. Even with technology increasing workforce productivity, an amplified advocacy for work-life balance, and the proliferation of non-standard work schedules, Americans, on average, still clock in a 40+-hour work week , and more than 83% still work primarily at the office.

At one time, workplace efficiency and selection was based almost exclusively on costs and proximity to employees’ (if not solely executives’) homes.

Today, providing a compelling workplace experience is an important way for companies to attract, retain and engage employees, as well as express the brand.

This article was written by workplace expert Jeff Lessard, a senior managing director in Cushman & Wakefield’s Global Business Consulting Group, it was first published with this photo of Unilever’s offices, in Connect, last month.

In our work with clients across all industries we see a clear trend—one that differs in meaningful ways from the traditional office environment. Today’s professionals crave agile workplaces that support the full range of activities across the work day, as well as authentic spaces that feel more like home or a boutique hotel than an office.

Ranked first in Fortune’s 2018 100 Best Companies to Work For list, Salesforce implemented an Ohana Design–influenced by Hawaiian culture–across the company’s global workplaces. The offices feature residential-like furnishings, environmentally-friendly interior materials, and designated quiet space for recharging.

In another example, Hyatt recently debuted its new Downtown Chicago headquarters designed to enhance flexibility and cross-team collaboration. Unveiled in 2017, it was designed to reflect the experience that customers have while visiting a Hyatt property. Indeed, “Experiential” is the keyword for the award-winning space.

Both these workplaces reflect the “resimercial,” workplace trend, which infuses comfort and familiarity into commercial office spaces. Key characteristics of this workplace strategy include diversity of furniture, a design that encourages serendipitous interactions, an ecosystem of amenities, easy flow between hospitality and work areas, and frictionless working for guests.

What’s special about the “resimercial” workplace is that it’s universal. It can be applied in offices of varying size, location and operational needs.

Unilever—a global consumer goods company that includes brands such as Lipton, Dove, Klondike and Hellmann’s—recently renovated its North American headquarters in Englewood Cliffs, NJ to enhance the employee experience, in part through a resimercial workplace strategy across its 325,000-square-foot campus. (see photo above)

The buildings are centered around a main atrium that is pierced with a variety of exciting spaces, comparable to a boutique hotel or a coworking space’s lobby. With its new look and feel, Unilever’s campus continues to create an exciting work environment that has increased engagement among existing employees, and has served as a differentiator in the eyes of prospective talent.

Employees’ attachment to their employers is not what it used to be. A 2018 study from Robert Half found that 64% of professionals polled think changing roles every few years can be beneficial—a 22% increase from a similar survey conducted in 2014. These findings lean even further against employers for employees ages 18 to 34.

To attract, retain, and engage top talent, companies must invest in workplace strategies that fit their business aspirations, work flow, culture, and appetite for change. If not, they will fall behind in the War for Talent.

Panels that WOW – whether you are the organizer or a speaker

Have you ever…

…had a panel moderator who liked the sound of his own voice a little too much?

…sat through a discussion where one of the panelists hogged the stage so other panelists never got to speak?

…watched as the audience wasted time with a bunch of irrelevant questions?

A great panel moderator fixes that!  See the 28 tips below, thanks to MeetingsNet, written by Need James

accomplishment achievement adult african

Photo by rawpixel.com on Pexels.com

But not all moderators are great. You need to focus on finding a moderator who will create the best experience for your audience by educating, entertaining, and interacting with them.

At your next event, implement a BDA (that’s just my way of saying before, during, and after) process, and ask your moderator to consider the following strategies:

Before the panel:

  • Create bullet points for discussion and share with the panelists.
  • Organize a conference call so the panelists can connect.
  • Get photos, social media information, and short biographies of panelists.
  • Provide three questions to panelists in advance to help them prepare.
  • Keep those questions contextual so panelists can be flexible in their responses.
  • Prepare case studies and examples you can add to complement panelist input.
  • Manage logistics: i.e., make sure everyone has water, individual microphones, and seating, and advise panelists to silence their cellphones.
  • Determine the social media strategy: What hashtag are you using? Who will manage questions that are tweeted by audience members?
  • Determine the seating and speaking order; begin with a strong panelist.

During the panel

  • Kristin Arnold, a Certified Professional Facilitator, says, “Start with something interesting to get your audience to lean in to the topic. A simple tactic is to take a poll so that you and the panelists can focus attention on what really matters to the audience.”
  • Make the first question easy, and allow the audience to get to know your panelists.
  • When asking a question, direct your attention to the panelist and then look out into the audience (that will encourage the panelist to look at the audience when they respond).
  • Advise the audience about social media guidelines and what the hashtags are.
  • Encourage the audience to share learnings from the panel on their social channels.
  • Project the panel’s contact information, social media profiles, and conference hashtag on the screen for people to easily connect and tag them.

Managing the panel

  • Keep questions contextual—don’t let panelists stray.
  • Ask them to focus all their responses to benefit the audience.
  • Shut down any sales pitches of products and services.
  • Provide a variety of good and bad examples and case studies for the audience (don’t just share good news case studies).
  • Allow the panel to talk to each other (and over each other a little, but not to be rude).
  • Allow debate, not stage hogging.

Managing the audience

  • Always repeat the question for the benefit of the audience and the panelists.
  • Ask audience members to state their name before they ask their questions.
  • Ask audience members to ask questions that the whole room will benefit from.
  • Use microphones for all questions.

After the panel

  • Share the panelists’ contact information with the audience again.
  • Encourage the audience to meet the panelists one on one.
  • Send thank you notes to the panelists.

Having just been at a conference that schedules one panel after another, the ones that prepare like recommended above are the ones that WOW the audience, and are memorable.

Whenever possible use visuals on dual screens beside the panel stage – tutor your panelists to have slides and images that can be photographed, use large type and have lots of definition.  Please no gray type and gobs of copy – remember if you are wowing the audience they’ll be using their cell phones to photograph these images and posting across the web.

Think about what you ask them to wear, seating arrangements, microphone testing, sound levels and signage – all the better for those social media posts that will amplify your message and give you reportable results!

 

%d bloggers like this: