You Have 20 Seconds …Use These Techniques in 2020

This applies to everything — meeting someone new at an event, a post on social media or a cold call to someone you want to connect with.

If the first 20 seconds of your communication is all about you or your products and services, maybe it’s time for a rethink. Why is that? Why do we consider the opening part of the call to be the most important?

The best advice comes from professionals who do it every single day.  This advice from mtd Sales Training Specialists focuses on sales and how to start off on the right foot. Here’s what they shared about the first 20 seconds of an initial call.

This is outstanding advice whether you are trying to gain the interest of a journalist, a new client, an event producer or anyone who doesn’t yet know why they need you!

Think: What state or frame of mind is my prospect in when I call?

Think: What might they have been doing the moment before they took my call?

Think: What do they need to hear in the first 15 to 20 seconds that will at least make them listen to me for a further 15-20 seconds?

Whatever your answers, I doubt whether they included anything about being pushed towards a product or service they aren’t using at present.

What can you do, then, to lengthen this first call?

Of course, you grab their attention and interest by talking, not about you, but about them or something that can help them.

That first 15-20 seconds is golden time because it can make or break the next few minutes of the call.

You need to make it personal and specific to your market, but it should sound something like this:

“Hi, this is Bill Smith with Acme Widgets. Reason I’m calling is we recently helped a company in the (customer’s) industry increase their sales by 10% while reducing their marketing spend by the same amount. I wanted to see if we might be able to do the same for you.”

Now you’re talking about them. You’re talking about results. You’re asking if those kind of results would interest your prospect

When you talk about results, that is what the buyer would really be interested in.

It makes them curious and allows you to go into more detail as they are intrigued with what this might be about.

Of course, you need to be honest and truthful. Don’t lie about figures just to get an appointment.

You’re setting expectations that can’t be met if you do, and that will only cause more problems in the long run.

Did you notice that you didn’t mention your products or services in that first part of the conversation? It’s not relevant or necessary.

What you need to do is build their interest to know more.

You may have heard about the ‘AIDA’ principle before. That acronym stands for Attention, Interest, Desire, Action.

Many salespeople go straight to their product pitch early on in the call because they are frightened of refusal or they think the product will sell itself. It won’t.

In any type of marketing, it’s important to get the prospect’s attention straight away. Without doing so, you risk the prospect saying they aren’t interested.

As the acronym states, you can’t build interest until you have grabbed attention. If they reply early with ‘I’m not interested’, it’s because you haven’t attracted attention first.

Think about when you go to the cinema. What comes on before the main feature? That’s right, trailers for upcoming attractions.

Filmmakers do that to grab your attention and build your interest for what’s to come. Treat your call like a ‘teaser’ or ‘trailer’ for what’s to come.

Just as you wouldn’t start off on a journey without knowing your end destination, think about what the end destination of your call needs to be. You’ll then realise that the opening of the call is the most important part.

So, talk about results and solutions, not products.

Sometimes it is simple; sometimes you need a role model

Richard Branson’s “Five rough guidelines for creating a successful business” stopped me in my tracks this morning as it is one of the best summaries I have seen.

Pay special attention to #5.

After five decades in business, I’m often asked if there is a shortcut to success. Unfortunately there isn’t — or if there is, I haven’t found it yet. Creating a successful and profitable business takes time, since you build your reputation as customers learn to trust and rely on you, one by one. 

Richard Branson

Image from John Armstrong Photography

Also, there’s no guarantee that spending a huge amount of money on marketing will slingshot your business forward. If you spend your time looking for shortcuts, you will find one — right out of business. 

While there are no set rules for succeeding in business, I have embraced some rough guidelines that can be very helpful:

1. Create a useful product or service

Image from Virgin Orbit

Above all else, you should not go into business purely for financial reasons. Running a company involves long hours and hard decisions; if you don’t have a better reason than money to keep going, your business will more than likely fail, as many new businesses do.

So it’s important to create something of use that is going to benefit society as a whole. If you do something you truly care about, you will be in a much better position to find customers, connect with them, and keep them coming back. 

Once you have decided on the type of product or service that interests you, focus on how to do things differently from the competition: Do your research, find a gap or an area ripe for innovation, and position your business in a way that sets it apart. 

2. Simplify your message

richard_branson_taking_notes_-_image_by_john_armstrong_photography.jpg

Image by John Armstrong Photography

Customers don’t just shop for a brand and its products, but also identify with its core values. Ask yourself, why did I start my business? Be honest – this will help you establish an authentic value and voice. Then break your message into something simple.

At Virgin, we stand for great customer service, good value and innovative alternatives to our competitors’ offerings. Most importantly, we view business as a force for good. Knowing who we are and what we stand for ensures that we don’t waste time or money on messaging that doesn’t represent us or resonate with our customers. 

3.  Market yourself

Richard holding his daughter Holly as he celebrates launching Virgin Atlantic

Image from Virgin.com

 Marketing is a powerful tool, but it doesn’t have to be expensive. My mentor, Sir Freddie Laker, a man who had started a company to challenge British Airways on their home turf, gave me some invaluable advice when I was starting up Virgin Atlantic. Knowing that we couldn’t match the more established airlines in terms of marketing budget, he encouraged me to drive the publicity myself: “Use yourself. Make a fool of yourself. Otherwise you won’t survive.” 

I took his advice and I’ve been thinking up fun ways to stand out from the crowd and draw the media’s attention to our company ever since, from breaking world records to pulling pranks. 

While I’ve always been interested in sports and physical challenges, that might not be the route for you. Find your tone, know your brand, do things your own way, and create waves. The free advertising will follow.   

4. Embrace social media

Image by Owen Buggy

Tools like Twitter and Facebook are wonderful ways to get your message out to a wide audience. Social media is not only more cost-efficient than advertising, but it also offers great opportunities for innovative engagement with your customers. Use it to your advantage.

Remember that there is a difference between selling and marketing. In my experience, selling a product through social media doesn’t always work – it’s better to simply communicate with your customers in an authentic way and have fun. As you build an online profile that people can identify with and trust, you’ll find that they will soon become customers. 

The feedback you receive on social media can be invaluable, especially when your business is just starting out. Listen to your customers’ comments about your company’s offerings to gain an understanding of what you are doing right and wrong. You can also use this feedback to sharpen your social campaigns and measure the effectiveness of your calls to action. 

5. Keep on enjoying what you do

Image from Virgin

If you genuinely love and believe in what you do, others will take notice and share your enthusiasm. 

If you find your interest flagging, it’s time to make a change — switch from operations to management, move on, expand into new territories, anything that interests you. To find success, you need to be fully committed or your work will show it.

Insanely Good Ideas – What ALL Marketers Can Learn From Real Estate Professionals – Part 1

No one has more interaction with a client over a longer period of time, than a real estate professional.  All marketers can learn from them and so in this two-part blog I will share with you the advice they have for growing your business.

Some of these tips may be ones you have done for years, others could be new and worthwhile, take a look and let’s continue to learn from marketing pros in many different industries.

In Part 1 you’ll learn how to create your vision, identify your audiences, develop marketing goals, establish your Unique Selling Proposition (message) gain 1,000 impressions with a 3-week Instagram campaign and how to do all this within a budget.  Take a look at HubSpot for more excellent ideas.

12 Insanely Successful Real Estate Marketing Ideas from Top Agents

As a real estate professional, you want to grow your business, and marketing plays a large role in capturing the attention of potential clients. A 2018 study by the National Association of Realtors (NAR) found 87% of home buyers purchase their home through a real estate agent. It’s evident there’s a market for real estate agents. But how can you reach prospects?

Below, I’ve compiled some real estate marketing ideas top agents use to promote their businesses. Whether you’re just getting started or are an experienced realtor looking to attract new clients, these marketing tips will help you create a successful marketing plan.

Unique Real Estate Marketing Ideas

  1. Create a website
  2. Build a blog
  3. Develop email marketing campaigns
  4. Employ virtual staging
  5. Try experiential marketing
  6. Partner with local businesses
  7. Run paid Instagram promotion
  8. Use drone photography
  9. Create a Zillow profile
  10. Ask for referrals
  11. Make Your Own Videos
  12.  Co-Host a Webinar

1. Create a website

Many consumers search the internet to investigate products and services before they buy. Creating a website for your real estate business will show prospective clients what you have to offer. Include listings on your site and update them regularly — this will keep prospects coming to your site as they search for properties. And add something a little unexpected to set your website apart. Take this mortgage calculator, and easy value add for visitors.

   2. Build a blog

You can also start a blog and create content optimized for SEO. This ensures your posts show up in prospect search results every time. Tools like Google Analytics and Ahrefs can help you find the search terms and keywords your target clients are looking for and will inspire you with fresh topic ideas.

Make it easy for them to navigate to your main website and link to your profile pages on other real estate sites so they can learn more about you and your business.

And don’t forget to create interesting images for your posts. This infographic would make a great addition to any blog post or email marketing campaign.Image source:

  1. Develop email marketing campaigns

Send a monthly newsletter roundup of your blog content, and reach out to contacts when new property listings are available. Include images of the properties that link to the full listing, a video walkthrough of the property, or a virtual staging of the home.

  1. Employ virtual staging

How can you pique buyer interest? Give them a sneak preview of what the home looks like by using a virtual staging website. Online staging saves you the time and money of physically staging the property. And a 2018 study of 4,200+ homes found 85% of staged homes sold for 6-25% more than unstaged homes.

  1. Try experiential marketing

Experiential marketing engages your prospects and “invites an audience to interact with a business in a real-world situation.” Host a tour of the area you’re selling in, hold an event to teach area homebuyers about the process of buying a home, or arrange an open house and invite buyers to view the home.

  1. Partner with local businesses

Use your local connections and partner with clothing boutiques, home decor showrooms, and coffee shops to promote listings, and invite them to participate in an open house event. For a unique way to encourage prospects to visit your open house, set up pop-up shops in different rooms of the house.

This encourages potential buyers to explore each room, and you can work with the local businesses to determine discounts on goods that can be offered to the home buyers.

  1. Run a paid Instagram promotion

Instagram is another tool to get in touch with home buyers, promote your listings, and grow your brand. And your most beautiful images can reach even more people with a paid promotion.

Instagram ads allow you to pick a target audience, budget, post type (e.g. image, video, carousel), and length of your promotion. And you can use targeted hashtags to ensure posts are presented to the people you’d like to reach.

  1. Use drone photography

Take sweeping shots of the home’s exterior and surrounding landscape using drone photography. Purchase a drone or use a drone service, like HouseLensor Sold by Air, to capture the perfect shot.

Use the photos to add an excitement factor to your listings. Video can be used to supplement your virtual tours or walkthroughs and show exterior features like patios and pools.

Don’t have the drone photography chops you need to show your clients’ homes in their best light? Services like Drone Base have thousands of experienced photographers around the globe and specialize in both residential and commercial real estate.

  1. Create a Zillow profile

With over 188 million monthly viewers, Zillow provides the opportunity to get your business in front of thousands of new prospects. This resource from Zillow lists the steps to set up your own profile. Your profile allows you to share your listings with a large audience and connect with potential clients, increasing the likelihood of gaining a new buyer.

  1. Ask for Referrals

Did you know 39% of sellers using a real estate agent found that agent through a referral from friends or family? If you’re not asking for referrals, you should be.

Follow up with buyers a few months after they’ve settled into their new home to ask how they’re doing and include a referral request in your email.

Does it feel like home yet?

Hello [Buyer’s name],

I hope you’re settling into your beautiful home! You picked a great neighborhood to buy it, and I’m so happy to have been able to help you through the process.

I so enjoyed with working with you. If you have any friends or family looking to buy or sell in the area, I’d love the opportunity to work with them. I’m hosting a happy hour next week to talk with people about the current market.

Feel free to share this event link with anyone you think might be interested: [Insert link to event page]

Regards,
[Your name]

Some realtors will offer to plan a housewarming party for their new homeowners and use the party/guest list to meet with potential buyers.

  1. Make Your Own Videos

It’s no secret that video can be a powerful tool for realtors. And it doesn’t have to cost thousands. Whether you go for a highly produced video like the one below featuring client testimonials, or use video software to record a message from your laptop pitching your services to a potential client, video can be a way to set yourself apart from the crowd.

  1. Co-Host a Webinar

Want to make it easy for potential buyers or sellers in your area to understand the current market? Partner with a local lender, title company, or even your favorite staging service and host a webinar on a topic that will interest those thinking of making a real estate move.

For example, you might team up with a local home improvement service to conduct a webinar on the top five most valuable improvements sellers can make to their home to boost sales price. These changes and tastes can differ per state, so this can be valuable information sellers can’t find online.

Real Estate Marketing Plan

Now that you have some marketing ideas, the next question is, “What’s the plan?” Without clear goals for your real estate business and marketing strategy, it’s difficult to measure success. Consider the following points when developing your marketing plan.

  1. Create a vision statement

What do you want to accomplish in the short- and long-term? Develop a vision statement to identify the goals you’d like to reach. This makes it easier to lay out steps for reaching your business’ vision.

  1. Identify your target customer

Who are you marketing to? Will you be marketing to sellers, renters, first-time home buyers, etc.? Identifying the personas you’re selling to paints a clearer picture of who to target with your marketing efforts.

  1. Develop goals

Set goals for your overall marketing initiatives, and summarize which strategies you’ll use to accomplish these goals. What are the business goals you’d like to reach? And what criteria will you use to decide if these goals have been met?

  1. Determine your unique selling proposition

Think about what differentiates you from your competition. Here are some questions you can ask yourself when developing your proposition:

  • What can you offer that others can’t?
  • How does your unique approach or personality create value for prospects?
  • What are the latest pricing, selling, and buying trends in your market?
  • How can you discuss these trends (including the numbers) with prospects?
  1. Determine tools and budget for each strategy

Pick the top marketing ideas that will work for your business, selling proposition, and ideal target market. From there, calculate how much of your budget to allocate to each strategy.

  1. Measure performance

Once you’ve identified the tools you’ll be using to market your business, write down key metrics to measure their success. Determine the timeframe for the strategy or campaign and set a goal. Let’s use a paid Instagram ad as an example:

Campaign: Instagram post promotion

Length of promotion: 3 weeks

Goal: The post should gain 1,000 impressions and have a click-through rate of 1%

With these marketing ideas, you’re sure to wow your potential customers and attract them to your services.

Creating a marketing plan will help you set goals for your marketing campaigns and develop the steps to reach these goals.

Written by Meredith Hart

Do You Have BLUE in your logo? Let’s Explore The Color of Trust!

Maybe this is why our corporate leaders wears so much blue?

What color is the logo of the organization you represent?  Do you share qualities with other brands of the same color?

According to Fast Company. “The implications of color’s effect on people’s emotions are far reaching, and understanding your customers’ connections to certain colors could increase the effectiveness of your company’s branding methods.”

Blue is often thought of as a male color, and since my father’s eyes were the most beautiful blue and this is his favorite month – Blue is this month’s color!

Note:  Over the decades I have worked on logo design, 99% of my male clients choose blue as their logo color of choice! Women tend to choose from all over the color chart.

 

logo color 2015 BLUE

Research complied by web design and marketing company WebPageFX, people make a subconscious judgment about a product in less than 90 seconds of viewing, and a majority of these people base that assessment on color alone. In fact, almost 85% of consumers cite color as the primary reason they buy a particular product, and 80% of people believe color increases brand recognition.”

What can be learned here?  I’d love to hear what you think!

With thanks to Fast Company for this great article –infographic from WebPageFX, written by Rachel Gillett.

YOLO!

We should all live like this …. Expedia just released new data about how Generation Z is redefining the world. (Wow that is a big statement!).

Generation Z, are people born from the mid-1990s to the early 2000s, and who make up 25% of the U.S. population,making them a larger cohort than the Baby Boomers or Millennials.

The study says this group of consumers are YOLO – You Only Live Once.  They are open to new experiences, are deal-driven and have a long list of bucket experiences.

So ask yourself – who isn’t?  I hope they are right about this group, who are right behind Millennials, and can teach all of us about living in the moment.

Here’s a great chart from Expedia that shows the data as it relates to travel decisions. It applies equally to marketing and PR pros who are defining messages to reach all consumers.

Here are some things you should know about how Gen Z are shopping for, booking, and traveling when you are looking to reach and influence this new generation of travel enthusiasts.

  • They want a good deal.Seeking the best deals and most value for their money is universal among travelers of all ages, but especially for Gen Z, who are not yet or are just starting to be financially independent – and may still be spending mom and dad’s money. Gen Z are heavily influencing family travel decisions, and in the coming years, as more Gen Z enter the workforce and increase their disposable income, their prioritization of travel and their growing budgets will unlock myriad opportunities for marketers.
  • They are more open to influence.Two-thirds of Gen Z travelers are undecided on a destination when they decide to take a trip, and their diverse trip preferences illustrate broad opportunities for marketers to entice them. Seventy-seven percent of Gen Z travelers are open to help and inspiration when planning a trip, and nearly 70 percent use their smartphone when looking for travel inspiration.
  • They are social.Eighty-four percent of Gen Z travelers said social media can be influential, particularly deals or promotions and travel pictures or videos from friends or experts. Appealing deals and images are also impactful for the more than 60 percent of Gen Z who said advertising can be influential, revealing a receptive audience for travel marketers.
  • They are going to grow the bleisure travel market.Although Millennials are currently outpacing Gen Z in business travel – 6.4 business trips per year versus 4.8 trips – both generations are capitalizing on and saving for opportunities to extend business travel for leisure, or bleisure. Sixty-six percent of Gen Z business trips were extended for leisure, and 88 percent of Gen Z travelers save for bleisure travel. Bleisure travel will likely increase as more of Gen Z enters the workforce in the coming years, illustrating a burgeoning opportunity for travel marketers.

Get the full study, “A Look Ahead: How Younger Generations are Shaping the Future of Travel,” for more data and actionable insights that marketers can leverage to reach Gen Z and Millennial travelers.

This article came from Expedia Group, expedia.com and was written by Lisa Lindberg.  Here is a link to the article:  https://blog.advertising.expedia.com/how-younger-generations-are-shaping-the-future-of-travel?utm_campaign=Blog%20promotion&utm_source=3rd-party-ads&utm_medium=Smartbrief&utm_term=display&utm_content=travel-feat-cont

 

What are Hashtags (#) and How to Use Them on Social Media

Once upon a time, the ‘#’ was a simple pound sign or hash mark. But then the social blue bird flew onto the scene and turned this mundane symbol into an online sensation. Today, whether you are on Twitter, Instagram, Facebook or any other social media channels, you simply cannot escape the all encompassing presence of the #hashtag. But what exactly is a hashtag? In case you always wondered but were too afraid to ask, we’ve come up with a clear and concise explanation of everything you need to know about this Internet phenomenon.

#lovelabpuppies

Not only that: once you’ve mastered the “what”, you’ll probably want to know “how” to use hashtags. Strap in because this article will help all levels of social media addicts. If you’re relatively new to the game, we understand that at first glance, hashtags might seem confusing. But once you understand them better, you will see that they are a powerful tool to grow your social impact and engage your audience – oh, and did we mention: all for the cost of $0.00? If you’re more advanced, you might want to know how to optimize your hashtags, in order to raise brand awareness and get more customers.

As a long time user and fan of WIX, the great advice below, with links left in, is so good I wanted to share with my blog readers. #bennettaboutmarketing  #greatPRadvice  #marketingnews  #lovelabpuppies

Here is a complete guide on  hashtags and how to use them efficiently:

What is a hashtag?

With thousands of images published every minute on all social platforms, it can be hard to stand out amongst the crowd. The possibility for your post to be seen isn’t promising, unless they are one of your followers. That’s where hashtags come into play. A hashtag is a keyword or phrase preceded by the hash symbol (#), written within a post or comment to highlight it and facilitate a search for it. Essentially, by including hash marks in your post; it can be indexed by the social network so that it can be discoverable to everyone, even if they’re not your followers or fans. For example, if your company has to do with extreme sports you can add the #bucketlist to your Instagram posts to snag those people with a passion for adventure and fun.

Why should you use hashtags?

Thanks to hashtags, your posts aren’t limited to just your followers. By adding one of these bad boys, your content will be accessible to all other users interested in similar topics who search for your hashtag. Choosing the right hashtag can greatly broaden the reach of your social media posts to thousands of potential followers, fans or customers. For example, if you have a healthy juice bar, it can be tempting to go for the obvious #fruit, but beware! With over a million posts and growing the chances of being seen are as slim as a banana peel. Now if you throw on a more specific tag like #drinkyourveggies, your looking at better odds. This is all the more relevant with the recent update on Instagram, where you can now follow specific hashtags just like you would friends or companies. So it goes without saying: make sure you don’t just slap # on any word.

Three powerful families of hashtags to use on social media

Content hashtags: If you are totally new to hashtags, first consider using some that directly relate to your product, service, market or area of expertise. We can call them the ‘content hashtags’ because they relate to the content that your content would be naturally associated with. As you can imagine, they will greatly expose your brand to potential customers on those social media platforms who weren’t previously familiar with your brand. For instance, at Wix we primarily use content hashtags related to websites – such as #SEO, #Illustration, #Photography or #SMB.

Trending hashtags: Another great way to boost your brand’s visibility is using existing hashtags that have grown popular among millions of users, also known as ‘trending hashtags’. Watch out: before you add the ‘#’ symbol to a trending topic, remember to first ask yourself whether your social media posts are adding value to the existing conversation. Value can be interpreted in many ways: a unique piece of information, an original look or opinion at what’s is going on, or simply a funny statement or image. If your post does not add any value, it is highly likely to be ignored and lost in the plethora of posts. If however your post is informative, funny or viral, it will get re-shared by fellow users ultimately increasing awareness of your brand. Generally, trending hashtags are a lot of fun! It can range from holidays to random spur of the moment games like the Tweet below:

Brand-specific hashtags: Sometimes, the problem with using generic or popular hashtags is that your posts might be lost in the noise of hundreds of messages using the same hashtags. Hence, it is a good idea to create your own dedicated ‘brand-specific hashtags’. These can be used for general branding, promotions, events, contests or other marketing campaigns. The key to creating an effective brand-specific hashtag is to ensure that there is no one else using the same hashtag. It has to be unique and memorable. For general branding, use a short motto or tagline. When creating marketing campaign-specific hashtags, make sure to give users a compelling incentive to use them. For example, you could get users to post with a campaign-specific hashtag to stand a chance to get discounts or win prizes. In return, your brand stands to benefit from major viral marketing publicity. A brand-specific hashtag that we hold very near and dear to our hearts is #WixPhotography, which we use on all of our relevant social media platforms – like Facebook.

Brand-specific hashtags

How to use hashtags wisely?

To create a hashtag, all you need to do is include a ‘#’ and a relevant keyword or phrase. This, you already knew. But what you didn’t know is that not all hashtags are born equal. In fact, they are only powerful when handpicked and used wisely. Here are two crucial general tips that apply to all social media and businesses:

Keep it short: To save everyone the headache, don’t squish too many words into one hashtag. Nothing turns people off more than overly lengthy hashtags – #YouDontWantToTryThisAtHome.

Don’t overuse: Another thing you want to avoid is writing your entire caption with one hashtag per word. #Because #its #not #really #fun #to #read #like #this #is #it? The number of hashtags you can allow per post depends on each channel. But as a general rule of thumb, only put an hashtag next to word that are really significant.

Think strategically: This applies to the ‘content hashtags’. By definition, since you won’t have created them, they are probably used by other brands. Which is a good thing, since people will look after this hashtag. But at the same time, when a hashtag is overcrowded, you can be sure that your content will go unnoticed. So it’s highly recommended to mix content hashtags with a high volume, with other hashtags that are more specific. For example, let’s say you have a restaurant and you want to post a picture of your latest gnocchi dish on Instagram. #Food is an obvious choice, but with over 258 millions posts using it, you have no chance to stand out. Try and find more ‘niche’ hashtags, such as #gnocchi or #gnocchiday. As always, a little research will go a long way. Hashtagify is a good place to start. And of course, nothing will beat the good old trial and error: experiment, learn and have fun as you go!

What are the best hashtag practices for each social media

Twitter

How many hashtags per postResearch shows that the optimal amount of hashtags is two. Over that, the tweets have a significant drop in engagement.
How to find the best hashtags around: It’s important to make sure people are engaging with the hashtags you use. A great place to start is Hashtagify, it allows you to check the popularity and recent popularity to know if your hashtag is relevant.
Where to place them: While you are more limited on Twitter with the amount of #’s you are less confined as to where they should go. It can be used at the end of a Tweet or incorporated as part of the sentence.

Instagram

How many hashtags per post: The more hashtags you use, the more engagement you see – up until a certain point. After about 10 hashtags, you risk losing out on some of that engagement.
How to find the best hashtags around: Head over to the search box and check what your audience, competitors, and industry leaders are already using. Pay attention to the number of posts, and how many likes the first images received.
Where to place them: In order to keep everything organized and neat, it’s best to put your hashtags at the end of your caption preferably separated by either dots or asterisks. If you’re a neat freak, you can also add your hashtags in a comment to your post.

Facebook

Believe it or not, hashtags are not important on Facebook. We recommend limiting the number of hashtags to a minimum. Indeed, concise captions tend to perform better on this platform. Of course, using your ‘brand-specific hashtags’ won’t hurt.

LinkedIn and G+

Same as for Facebook: hashtags can be added, but they don’t really have an effect on your post.

Pinterest

How many hashtags per post: Pinterest themselves recommend you add no more than 20 hashtags per Pin.
Where to place them: Hashtags only work within the Pins’ descriptions.

Ready to make an impact online? It all starts with a stunning website from Wix!

Tali Marks
By Tali Marks
Community and Social Media Manager, Wix About the Wix Blog

Event Marketing – 10 Ways To Go BIG

Have fun, get your attendees engaged and incorporate these 10 onsite ideas into your next event… or any other situation that you think could use a smart boost!

If you aren’t using Cvent, take a look at what they offer and read these 10 tips from their blog written by Emily Vera.  Outstanding ideas Emily, thank you!
Our agency uses the Social Wall at every major event, it is worth every dollar and tracks your success in real time!  Love it!
You want your attendees actively posting to social media and using the mobile event app. These two besties can do wonders for your event marketing efforts and your onsite attendee engagement! However, finding new and creative ways to incorporate social media into your events can be challenging. As Cvent’s social media manager, I’m constantly researching new, fun ways to make social media an integral part of the event experience. So whether your event audience is full of social media novices or professional second-screen multi-taskers, I hope you’ll find these ideas helpful when planning how to incorporate social media into your next event!
  1. Networking Photo Challenge – Set tent cards around your networking event with different photo challenges. Not only does it serve as an ice breaker, it encourages attendees to get social! Make sure your hashtag is included on the challenges. Some examples to consider – “Take a photo with someone new you’ve just met!” “Take a photo with someone wearing the same color outfits as you.” “Take a photo with someone who shares your birthday month.”
  2. Larger than life hashtag – Who doesn’t love big signage? Give your attendees the perfect backdrop to their Instagram photo as well as a big reminder of what your event hashtag is. In fact, put the hashtag on all of your signage, branding and even on attendee name badges!
  3. Mirror Selfie Stations Everyone will have to use the bathroom at some point. Bathrooms also tend to have exceptionally good lighting, perfect for taking selfies! Create removable stickers to brand the bathroom mirrors – especially full body ones – with your event hashtag, quote bubbles, or emojis.
  4. Mobile + Social = Besties – Best friends do everything together! Make sure to take advantage of all the ways a mobile app can enable the social experience. Prominently feature the event hashtag on your splash screen and banner ads. Use push notifications to remind attendees to share. Ensure all social icons are linked to your brand’s accounts as well as encourage speakers, attendees and exhibitors to link their social accounts to their event app profiles.
  5. Social Swag Your event hashtag is almost as important as your brand’s logo when it comes to swag. Ensure it is on all swag items and consider giving out swag that encourages social behavior. Some ideas to consider – device chargers, “Tweet Me” / “Snap Me” stickers for name badges, selfie sticks, photo booth props, pens with stylus or hashtag temporary tattoos.
  6. SocialWall – Integrate the social content being generated by your attendees as part of your event design with SocialWall. This event technology displays the content on your event hashtag practically anywhere using a projection screen or TVs. Attendees sharing will get excited to see themselves on “the big screen” and attendees not participating will want to join in on the fun!
  7. #GoodEats – Food and beverage are integral parts of your event planning process and people love to take photos of food! You can keep it simple by incorporating the event hashtag on napkins, glassware, or even on the food itself. Get more complex by hosting a “name this dish” contest or have attendees vote via a Twitter poll on what should be served at the after-party.
  8. Create Social Currency – Challenge your attendees to think of tweets as dollars and Instagram photos as upgrade passes. Set up a Twitter activated vending machine that dispenses whenever an attendee tweets a specific hashtag and username. Create a photo challenge that can only be completed on Instagram and once completed “unlocks” a pass upgrade for a VIP area.
  9. Interactive Polling Stop asking attendees to raise their hands! Instead, launch in-app polls to instantly receive attendee feedback or facilitate a Q&A during breakout sessions. Try embedding real-time in-app poll results into presentations to create a more social event experience.
  10. #Help – Have a dedicated area where attendees can access social media and mobile experts for help with everything from stepping up a Twitter account to posting to Facebook from their mobile device. Hold an #AMA (Ask Me Anything) style in-person chat to answer questions for an audience that’s at various levels of social media savviness.