The Future of Marketing: 5 Predictions + 5 Winning Skills

2020 will forever be considered a pivotal year. We are not only entering a new decade, but a new way of working. That means Marketing will be at the head of the line, and those who bring skills, experience and built-up social capital will win the decade.

First, the Predictions:

  1. It’s all about images – video, Zoom and other streaming media and photography telling the story faster and in a more memorable way than ever before.
  2. Honesty and transparency must be part of the message.
  3. Empathy matters and it must be backed up with action.
  4. Are you listening? Communictions are two or three-way – not exective orders.
  5. New technology will make all of the above a bit easier.

Next, what skills will take marketing farther and faster?

  1. Social storytellers – The ability to break through via social media – that means being a story teller with truth and empathy where appropriate.
  2. Video editing – editing is the key to impact and excellence.
  3. Engagement – that means not only knowing who your audience is, but having a real connection. Like one-on-one.
  4. Change – remember the 1918 Flu Pandemic was followed by the Roaring 20’s – expect the same.
  5. Social capital – some might call this experience and karma – it means that experience and relationships will take you the farthest.

Summary – If you can move quickly, be real and have the experience to know what not to do – you will enjoy what’s to come, post Covid.

At the end of every day it is about people – their needs, fears, wants, hopes and dreams.

 

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