These tips come from too many days of online sessions and wishing the presenters knew to do the following:
- Follow the CALL rule: 1. Camera – look into the camera which is the ‘eye’ of your audience. 2. Audio – if we can’t hear you then nothing else matters – get a separate microphone. For less than $100 it will make the biggest difference. 3. Lighting – you should face the light so it reflects on your face. Use your cell in selfie mode to walk around and choose the best spot before you get online. 4. Location – look behind you – that is what will appeal to, or distract, your audience.
- Choose the right software. Zoom is by far the best, accomodates the most attendees and gives lots of flexibility for the presenters and the participants.
- Have an agenda! Use the 3-step system: first tell the audience who you are, how you can be contacted and what you are going to cover, step 2 is to give your presentation and finally step 3 do a wrap-up.
- Leave time for Q&A – seems like all these webinars start by saying there will be a Q&A and then they run over and the Q&A is cut out.
- Have a title slide for your company name, the topic you are covering, your name and contact information.
Best things I have seen:
- One magazine that has been hosting webinars lately has 3 different audience polls that are interpersed between the presentations – very effective and gives the host an idea of the audience interest level. Also good for a few laughs!
- A Brady Bunch screen that has two or more participants with open microphones who go back and forth during the presentation – very effective.
Summary – when the presenter/s have followed the CALL rules (and we are not watching from below their chin level!), when there is an agenda, our expectations are managed and we get a complete presentation – then the time is very well spent.