If you ever get a chance to sit in on a presentation by Sree Sreenivasan, you will see why he has a large following, including me.
Here is a link to a New York Times piece written by Sree and I encourage you to read and remember his words of advice. He covers the top 5 social media platforms: LinkedIn, Twitter, Facebook, Instagram and Snapchat.
My thanks to Sree for bringing common sense wisdom to social media. You can follow him on Twitter: @sree