So what is your company name?? Tips for outdoor event success.

Expert tips for promoting your company at an outdoor event

Attending outdoor events is an exciting opportunity to get your name out there, attract new customers and create a buzz around your business. So, when it comes to designing your products – whether it’s signs, banners, posters or giveaways – it stands to reason that you’ll want to get them just right.
There is no more important place to have your name and logo everywhere … consider that you are not in context, the customer may have never heard of you and you only have a second to help them remember you for their next purchase.
Best tip:  Consider a fun stand-up sign that guests can pose in front of for Facebook or other social media channels – be sure it has your web address and a fun headline – and be certain when they stand in front of it your information is just above their heads.
One of my pet peeves – booths who only have their name on the front of their table.  The moment a customer steps up to your table you have to keep the name recognition going – on the top of the table, on the wall behind you – on your product and on you!  Keep it memorable:  Name, logo, website, physical location and telephone number!  You might suggest your customers take out their cell phone and take a photo of your signage.

These tips come from Vista Print – one of my go-to printers, with a great guarantee too.  

Picture the scene

A helpful first step is to get a feel for the event you’re planning to attend – what the space will be like and how other competing businesses are likely to present themselves. Try looking up images of the event if it’s run before, or if it’s a new event, pay a visit to the location and think about how you’ll need to stand out. Will you be on a street or in a more natural outdoor setting? How many other stands or stalls are there likely to be? The more you can picture the scene, the better prepared you’ll be to create the right presence for your business.

Simple tips for looking professional

  • Embrace space
    When you have space to play with, it can be tempting to fill it with text and images just because you can! But you could also do yourself a disservice. Remember that people have many distractions at events so you need to compete for their attention – the best way to do this is to give them clear, minimal information that’s easy to scan and take in.
  • Be hierarchical
    You’ll want to grab people’s attention and quickly get your message across. The way to achieve this through design is by creating a clear hierarchy of information, varying the size of your copy by importance so visitors know where to look. For example, key pieces of information such as your strapline, main offering and phone number should be more prominent. Also, be strict with yourself when deciding what details to include – focus on what customers want to know and make it easily scannable, using bullet lists where needed.
  • Use fewer fonts
    There are so many fonts and typefaces to choose from but when it comes to creating a professional look, less is definitely more. When attending an outdoor event, you’ll want to stand out and create a clean, consistent look. So, when it comes to fonts, stick to one or two maximum.
  • Limit your colors
    The same applies to your color palette. Sticking to just a few colors will help create a stronger sense of identity for your business. Choose the main color from your logo as the “lead”, with no more than one or two to complement it. Also, consider the space you’ll be in – will there be buildings or parkland in the background? If green is your main color but you’re going to be surrounded by trees, you might want to use a white background to create contrast so you’ll stand out.
  • Choose high resolution imagery
    If you’re going to include photos on any of your products – especially if you’re going to print them at a large size, it’s essential that they are 300 dpi (dots per inch) resolution. Don’t stretch or enlarge images to fill a space as this will make them appear pixelated, grainy and of poor quality – which isn’t the look you want for your business.
Give each product a ‘role’

Remember that when you attend an outdoor event, you’re putting your business on show – with you and your team playing the leading role. So, think about how the different products you take can be your supporting ‘cast’, acting as useful props to help you make the strongest impact, both on the day and later as prospects you meet turn into customers.

  • Banners for getting noticed
    Large banners should be clean and simple to have maximum impact. Treat them as flags rather than advertisements, making your presence known and confidently inviting people in. Your name and logo should suffice. Once people come closer, you can let your other products do the work.
  • Posters to draw people in
    Hopefully your booth will be buzzing with people – the challenge is being able to attend to every one of them. Posters can help entice and ‘warm up’ visitors while they’re waiting to speak to you or try products. Keep them simple with a clear message. Remember you’ll want people to read them from a few meters away, so keep this in mind when choosing your font sizes.
  • Flyers to create awareness
    Flyers are great for handing out to invite people to your booth or stall, or to visit your store on another day. You’ll probably want to include some details about your products and services – but again, don’t overload them with info as it’s important they stand out amongst the other flyers people are likely to pick up.
  • Imprinted shirts and hats for everyone working!
  • Business cards for keeping you in mind
    It goes without saying that you should take plenty of business cards to any event, both for handing to customers you speak to, as well as keeping on display for passersby. Make sure your business card design is up to date and matches with the other products you’ll have with you for a consistent, professional look.
Outdoor events offer so many opportunities for your business. With a little preparation in advance and by following these expert design tips, you’ll be all set to step out with confidence.
Make sure to put multiple outdoor events on your marketing calendar to be sure you are maximizing opportunities to meet new customers.

More Events To Build Your Brand? Yes Please!

New Study Shows Brands Expect to Invest More in Events

The research surveyed more than 1,000 marketing professionals across the globe for insights on budget, technology, and more.

Looking for a top notch dose of what’s new, cool and works?  subscribe to Biz Bash at bizbash.com and you will find event nirvana!  Photos in this post are from a global tourism summit recently produced by Bennett & Company.  From chocolate cake for breakfast to a live social media wall it was the kind of brand building experience that accelerates awareness and is worth every minute of planning.

Brand experiences—from trade shows and sponsorships to virtual- or augmented-reality experiences and pop-ups—are an essential part of the marketing mix, and one in three chief marketing officers expect to spend as much as 50 percent of their budget on such experiences, according to new research from Freeman.

The 2017 Freeman Global Brand Experience Study, which the company commissioned from research firm SSI, surveyed more than 1,000 marketing professionals from North America, Asia, and Western Europe. Released Tuesday, the research shares insights on how marketing professionals view events and experiences, budget, digital and technology integration, and more.

According to Freeman, the results show that “more than nine out of 10 of them agree that brand experiences deliver stronger face-to-face interactions and more compelling brand engagements.”

As a provider of brand experiences, Freeman’s business is built on creating these types of events, and the company believes in their effectiveness, but it commissioned the study because “we wanted to validate that externally,” said Chris Cavanaugh, Executive Vice President & Chief Marketing Officer at Freeman.

“Experiences, when integrated with the marketing mix, build brand affinity, bringing people into the tunnel and dimensionalizing the brands,” Cavanaugh said.

While marketing professionals value experiences and plan to invest more in them in the next three to five years, the research showed that they have yet to make the transition. The top three ways brands are connecting with their audiences are their website, social media, and email marketing.

As brands look to invest in experiences, Cavanaugh said they should plan “highly personal, in-real-life experiences.”

The survey also asked about technology. It found that brands involved in more events—20 or more a year—are more likely to integrate technology into their experiences. Among this group, nearly 30 percent use touch-screen technology, 21 percent use location-mapping or beacons, 16 percent use virtual reality, and 15 percent have added gamification elements to events.

“These are highly engaged people who want to lean into events,” Cavanaugh said.

Very Cool Agency Offices – Why Spending the $$ Is Worth It

A cool office is worth every penny, and can bring revelations to you too as your design is a reflection of not only who you are but what you aspire your agency to be!cool-office-image-for-blogPutting time and money into your office attracts employees who are right for your culture, spreads the word about the agency (you’d be surprised how many people the FedEx guy talks to in a day and others who come to your office) and all studies show your employees are just happier and more productive.

This was written by Karla Cook | @krla_cook and posted on http://www.hubspot.com, thanks for great information!

cool agency officesIf you’re spending over 40 hours a week in a single location, shouldn’t you at least be comfortable?

Our offices are often our homes away from home, and a good office environment can help employees stay engaged, productive, and happy throughout the day. In fact, a 2003 study from the California Energy Commission found that just giving employees access to a window in the office had a significant impact on their work performance.

If just providing a window can make a difference, imagine what intentionally designing an office space with employee comfort in mind can do.

To showcase how marketing and advertising agencies around the world are accommodating their teams, we’ve compiled a list of 15 amazing offices. Ranging from minimal and clean to downright kaleidoscopic, these agency work environments are sure to inspire some office feng shui (even if that just means getting a new desk plant).

15 Examples of Cool Agency Offices

1) Leo Burnett Moscow

In early 2016, global advertising agency Leo Burnett found an unexpected place to house their new Moscow digs: a former Bolshevik confectionery factory. They converted the historic factory — originally opened in 1885 — into a sleek, modern space for their Russian team.

“We envision our office space as а modern art gallery,” the folks at Leo Burnett wrote in a blog announcement. “We wanted to keep everything simple. Every design element is integrated naturally into the space.”

The new space is anchored by an enormous sculpture of Leo Burnett’s iconic glasses — an homage to their founder and namesake, the late Leo Burnett.

Image Credit: Leo Burnett

2) Mono Minneapolis

When Minneapolis-based advertising and marketing agency Mono grew too large for their old office, they converted a 20,320 square foot urban space into a stunning open-concept location for their entire team.

The new Mono office balances industrial elements with cozy, collaborative spaces, such as a design library and kitchen.

Image Credit: Office Snapshots

3) 22squared Tampa

22squared wanted their new office space to be reflective of Tampa, so they made a point of using as many Tampa-based services and supplies as possible during the design process.

“It was crucial that this was a Tampa-led, Tampa-inspired space,” 22squared’s chief administrative officer Mike Grindell said to Adweek. “All of 22squared’s design partners were local Tampa companies, other than national suppliers like Knoll.”

The end result is a beautiful space with lots of natural light and comforting, casual elements like hammocks, bean bags, and womb chairs.

Image Credit: Adweek

4) 360i London

Collaboration is key for creativity, and 360i’s London location was strategically designed to encourage cross-departmental interactions and the exchange of new ideas.

The agency’s 11,000 square foot space is set up without permanent desks for employees. Instead, team members are free to roam between the office’s modular work spaces, which include noise-cancelling felt booths and a community kitchen.

“It might sound obvious, but it makes our staff so much more mobile than before,” James Townsend, 360i London’s CEO, said to Digiday. “When you’re anchored to a desk, often you feel you can’t get up.”

Image Credit: Digiday

5) TBWA Los Angeles

This is about as far from a traditional office space as you can get. TBWA\Chiat\Day’s Los Angeles home is decked out in otherworldly details, such as a massive gargoyle sculpture, a 1,000 gallon fish tank on wheels, and a bar made entirely of surfboards.

The eclectic space isn’t just fun to look at — it also suits a wide variety of working styles. Employees can work everywhere from recycled shipping containers to an expansive atrium nicknamed “Central Park.”

The agency converted this former pharmaceutical manufacturing plant into an unconventional daydream with help from Clive Wilkinson Architects.

Image Credit: Where We Design

6) Bubble Prague

Bubble, a content agency, might be on the smaller side, but their Prague office makes a major statement. The open, 3,552 square foot space used to be a printing press before it was converted into Bubble’s offices in 2016.

They retained many of the original area’s industrial touches, such as exposed beams, recycled wood, and massive double-pane windows that allow for free-flowing natural light. Chalkboards suspended from the ceiling offer employees daily inspirational mantras.

Image Credit: Office Snapshots

7) M&C Saatchi Mobile New York

M&C Saatchi Mobile’s New York office may look spare compared to some of the other offices on this list, but it was designed with “brutal simplicity” in mind.

“It’s not about cluttering the space with more things but keeping it simple, and that’s reflected in our culture too,” Eric Mugnier, the senior vice president of M&C Saatchi Mobile North America told Digiday.

The 8,000 square foot open office space includes minimal furniture, neutral colors, and exposed brick walls.

Image Credit: The New York Egotist

8) TM Advertising Dallas

This Dallas-based agency needed a fresh, flexible work environment for their growing workforce, and the architects at Gensler and HKS Architects, Inc. certainly delivered.

The bright, sprawling, 46,000 square-foot space is lit mostly by natural light, and features open, collaborative spaces conducive to employees who are always on the go. Pops of unexpected color on staircases and furniture contribute to the office’s aura of “casual, creative professionalism”.

Image Credit: Work Design Magazine

9) BICOM Communications Montreal

When this Canadian PR agency needed a new look for their office, they turned to Montreal-based designer Jean de Lessard.

The unique space is populated with house-shaped work pods that provide employees with a wide variety of different work environments. The houses, according to de Lessard’s website, “were customized according to their specific function, and randomly positioned to break the monotony and encourage spontaneous interaction.”

Image Credit: Creative Bloq

10) Zion & Zion Arizona

Zion & Zion’s office creatively balances industrial elements like concrete floors and unfinished wood with playful touches, such as a chalkboard wall, florescent pink panels, and vivid, minimal decor.

“This was an amazing opportunity to collaborate with a diverse creative team to design an innovative and energetic space,” said Rachel Usher, the lead designer on the project.

Image Credit: Zion & Zion

11) RPA California

RPA’s Santa Monica, California office is chock full of quirky details intended to inspire their creative staff, including a hanging cloud sculpture that lights up whenever an RPA client is trending on social media.

“We’re a creative agency, so we looked at the redesign of our space as an opportunity to provide inspiration — even in often overlooked areas like hallways and meeting room walls,” RPA’s COO Pete Imwalle said to Adweek. “Our favorite parts are the small details that you sometimes don’t even notice right away.”

Image Credit: Adweek

12) CP+B London

This stunning office in the heart of London was designed to accommodate CP+B’s busy creative team, with plenty of space for communal work, a mezzanine cafe, and quiet lounges complete with cozy, whimsical furniture.

The cavernous King’s Cross location underwent a major redesign in 2014 by the talented workspace designers at Trifle Creative. They replaced the flooring, designed a new seating system, and refurnished the space to better suit the agency’s needs.

Image Credit: Office Snapshots

13) FoxP2 Johannesburg

A departure from the bright and minimal aesthetic becoming common among agencies, FoxP2’s Johannesburg office takes full advantage of the building’s spatial limitations and quirks. Narrow rooms were converted into areas for library-style desks and vintage lockers for employees to store their belongings. Ceilings were left with their original piping and outfitted with exposed-bulb fixtures.

The core design inspiration behind the space was Thomas Edison’s research and development laboratory.

Image Credit: Office Snapshots

14) Merkle / Periscopix London

Merkle / Periscopix wanted to create an environmentally friendly space that also impressed visitors, clients, and prospective employees. The new entryway features reclaimed timber paneling, poured concrete floors, and places for potted plants. The unfinished wood is incorporated throughout the office’s many communal spaces to continue the environmental motif.

Image Credit: Office Snapshots

15) Dentsu Aegis Network Shanghai

Walking into global communications group Dentsu Aegis Network’s Shanghai office is like stepping into a kaleidoscope. Every inch of the space is covered in bright, inviting color, from the boldly patterned floors to the vibrant hanging light fixtures.

To prevent the color from appearing gaudy, designers added plenty of neutral elements into the mix, including polished wood floors and walls covered in high oxygen-omitting plants.

Image Credit: Office Snapshots