Sometimes it’s the small things that make a big difference. In this case – a few ideas for using the ceiling and floor to promote your brand.
This week I saw an eye-catching printed floor mat that told me how to get where I was going, and then later in the same mall in California, saw another printed floor mat that encouraged me to head to the food court – advice I happily took. Talk about bringing traffic!
Today came an email from a vendor selling these custom printed mats and I thought WOW – I should share this. According to the Post Up website they come in small, medium and large sizes and their turnaround is 48 hours for beautiful four color mats.
My hairdresser also has signage in under-utilized places, in this case on the ceiling above the shampoo areas. Why not? My dentist has a mobile over his chair with information from a vendor.
Are you thinking from all sides?
Maybe add your Twitter handle and web address to the design? Great for selfies!
Consider the floors and ceiling and unusual places – might be innovative and impact business on the spot. Clicking heels not required!