You get just 90 seconds to make an impression – a statistic we all know.
But were you aware that of that 90 seconds more than 62 seconds of that revolves around what colors you use?
Wow! Holy marketing! If ever there was one sentence to justify why a marketing expert should be involved from logo, to website, packaging and everything in between that visually represents a company – this is it. It all boils down to seconds.
Over the last year I have written blogs that demonstrated what each color represents in the psychology of color and how other corporations are utilizing each color. If you missed them just look back at earlier blogs about purple, red, green, yellow, blue and orange too.
What color is the logo of the organization you represent? Do you share qualities with other brands of the same color?
According to Fast Company. “The implications of color’s effect on people’s emotions are far reaching, and understanding your customers’ connections to certain colors could increase the effectiveness of your company’s branding methods.
Research complied by web design and marketing company WebPageFX, people make a subconscious judgment about a product in less than 90 seconds of viewing, and a majority of these people base that assessment on color alone. In fact, almost 85% of consumers cite color as the primary reason they buy a particular product, and 80% of people believe color increases brand recognition.”
What can be learned here? I’d love to hear what you think!
With thanks to Fast Company for this great article –infographic from WebPageFX, written by Rachel Gillett.