What color is the logo of the organization you represent? Do you share qualities with other brands of the same color?
Take a look at the companies that utilize yellow in their logo … this is the least readable color (unless against a black or very dark background) and must be used smartly.
McDonald’s has long known that red and yellow are colors that stimulate hunger, note how many others use yellow in their restaurant logo — Denny’s, Sonic, Subway among others.
According to Fast Company. “The implications of color’s effect on people’s emotions are far reaching, and understanding your customers’ connections to certain colors could increase the effectiveness of your company’s branding methods.
Research complied by web design and marketing company WebPageFX, people make a subconscious judgment about a product in less than 90 seconds of viewing, and a majority of these people base that assessment on color alone. In fact, almost 85% of consumers cite color as the primary reason they buy a particular product, and 80% of people believe color increases brand recognition.”
What can be learned here? I’d love to hear what you think!
With thanks to Fast Company for this great article –infographic from WebPageFX, written by Rachel Gillett.