What color is the logo of the organization you represent? Do you share qualities with other brands of the same color?
My logo is purple with a copper accent – so in this multi-part blog – I’ll start with purple and over the next few months when a holiday or the season is tied to a color (think red for Valentine’s Day) … you’ll find information about other colors too.
According to Fast Company, “The implications of color’s effect on people’s emotions are far reaching, and understanding your customers’ connections to certain colors could increase the effectiveness of your company’s branding methods.
Research complied by web design and marketing company WebPageFX, people make a subconscious judgment about a product in less than 90 seconds of viewing, and a majority of these people base that assessment on color alone. In fact, almost 85% of consumers cite color as the primary reason they buy a particular product, and 80% of people believe color increases brand recognition.”
What can be learned here? I’d love to hear what you think!
With thanks to Fast Company for this great article –infographic from WebPageFX, written by Rachel Gillett.
Would you like a free and cool looking very colorful calendar for 2016?