Best Use of the next 2 minutes: A Behind the Scenes Look at How Newswires Distribute News Releases
Good morning – take a look at this fast moving video with music on this Business Wire blog I am sharing with you – it is superbly well done – might be a tool for us to learn and share with our team and our clients. Laura Bennett
Sometimes the best way to learn how something works is by watching it in action. Business Wire wants people to know exactly how news is made and have captured the process in an exciting new video.
WATCH THIS: https://www.youtube.com/watch?v=_jtEn2M5cZQ
What starts off as an announcement goes through a process of editing and enhancement before entering a hub. Think of it as a digital metro station that leads to stops around the world where your information travels to journalists, bloggers, reporters, and other media professionals and publications.
Key takeaways from the video about the news making process:
- A news release should go through several drafts to ensure maximum readability and accuracy
- Know (and write for) your target audience
- Include multimedia such as photographs, graphics, and if possible, videos to increase release views
- Measure the results to gauge impact of your news
In order to make the news it’s important to know how news is made. Learn the exact steps and make sure to maximize the impact of your next announcement.