Once again the team at BusinessWire is “wired” into good information. I share this with you knowing it has value and really is the essence of why Public Relations is infinetly valuable.
Many of our clients are using press releases to not only promote breaking company news, but also to promote breaking company content. In this case study, we speak with Jerry Goldstein, VP of William Mills Agency, to discuss how they used one press release to promote a white paper with spectacular success. Results include WSJ coverage, social sharing, inbound traffic, and downloads by the company’s top prospects.
Are you using press releases to promote your content? If not, read this piece today. It will change the way you think of content distribution.