Top 2012 Posts: The Geography of Stay-at-Home Moms

To readers of Bennett About Marketing – I don’t often reblog, but with Mommy Bloggers being a major topic for marketers and housing being a key driver of our economy it seemed too good not to share. The National Association of Home Builders pulled this data together for an end of year look. I am especially intrigued by the map that shows where the most stay at home moms live. It is well done and will help all of us be better marketers! Laura Phillips Bennett

Eye on Housing

With the end of 2012 approaching, we here at NAHB’s Eye on Housing thought we would take a look at the updates that attracted the most readers over the last year.  In July, we examined the geography of households with stay-at-home moms.


Professionals in the housing industry know that demography and housing are closely related. The total number of households and their respective forms are fundamental drivers of housing demand.

With this in mind, we thought it would be interesting to take a quick look at the geographic distribution of stay-at-home moms. Few issues in American life seem to inspire as much passionate debate as work-life balance and the so-called mommy wars. But the raw data may be useful for stakeholders in the housing industry, as different types of households often have different needs for housing.

The 2010 American Community Survey allows us to map and estimate household types. The 2010…

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