Santacon Bunnycon and Piratecon – We just want to have fun!

Santacon in New York City 2012

Santacon in New York City 2012

SantaCon-is-hereAs we enter a new year, let’s make a resolution to measure our marketing success a new way. In addition to feeling good about ‘working the plan’ let’s also look at the hunches we followed that turned out to be big deals!

Since it is the holidays I want to share with you one hunch that took off – and whoever came up with it – you should count this as a big success!

According to Wikipedia – In 1974, the Danish activist theatre group Solvognen first brought a small army of Santa Clauses onto the streets of Copenhagen. In 1978, the first “Santa Rampage” was held in Austin.

My first experience with Santacon was last weekend in New York City .. my husband and I stepped out of our Times Square hotel and could not believe our eyes … there were 1000’s upon 1000s of young adults dressed in Santa gear or elf costumes roaming everywhere and I mean everywhere. It was so cool!

The doorman tells us that this is just an event that grew through social media, it is free, fun and gets bigger and bigger. There is a “secret” Santa who leads the masses via a website that tweets his whereabouts.

2012-12-15_14-07-24_369That Santa must have been everywhere – because as our cab wound its way through Manhattan to take us to the airport the sidewalks were packed with Santas of every shape, age and dress. We could not take photos fast enough — here are a few to share with you.

Take a look at – apparently there is also a bunnycon and a piratecon – hmmm, just think of the possibilities in your area!

So let’s all follow those hunches and realize that you may be starting a worldwide trend where people just have fun and the restaurant business does too!

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