The Kraft Food folks called it the Daily Twist and for 100 days, using just Oreo cookies and a brief line of copy – the ads ran on Facebook and other mediums like Pintrest and Twitter. Every one was a brilliant example of a simple idea and a creative execution; resulting in millions of views.
Celebrating the 100th anniversary, with 100 creative ideas – simple and great.
Here’s what their website, www.oreo.com had to say:
On March 6th, Oreo turned 100 years young. Since 1912, we’ve made it our business to make life a little less serious.
In a world that’s become far too adult, a couple of Oreo cookies, a glass of milk, and a shared Twist, Lick and Dunk is all it takes to set your inner kid loose. Celebrate the kid inside all of us.